How to increase sales by 5x with these 18 sales tools

Ashana Jha
7 min readJul 6, 2018


We have a great product.

A great team.

Perfect office.

But everything is worthless, if we don’t have paying customers.

Hence, each effort invested in acquiring customers is never wasted.

As we are living in a technology influenced era,

There are plenty of sales automation tools available on the internet,

Which takes less effort and lowers our customer acquisition cost.

Below are the few statistics from Hubspot (in their own words)

which will help you to put your best foot forward in sales.

  1. It takes an average of 18 calls to actually connect with a buyer
  2. Nine in 10 companies use two or more lead enrichment tools to learn more about prospects.
  3. Four in 10 reps have recently closed two to five deals directly thanks to social media.

It is extremely important to create an effective sales strategy

which will maximize the efficiency and boost results.

There are 5 crucial steps in a sales cycle;

1. Lead generation

2. Qualifying Leads

3. Demonstration

4. Prospecting

5. Implementation

Here are 15 online sales tools which sales rep relies on.

Lead generation

1. Zoominfo

I use ZoomInfo for finding quality leads and their emails,

but ZoomInfo provides much more information than that.

Their B2B database provides information about companies, their executives

and deal size.

You can build your own list of contacts,

target accounts to identify key decision makers,

send email through pre-existing templates and a lot more.

ZoomInfo integrates with Salesforce, Outlook, Marketo

and has its own chrome extension.


Salestools is a perfect tool, if you are working across multiple channels

to generate leads and communicate with them.

It provides live data in your field

which gives you access to the current key decision makers.

You can create your own sales playbooks on the basis of the available data.

What else? You can perform routine activities of prospecting in its autopilot feature

which is the new addition.

Salestools integrates with hell lot of platforms

such as salesforce, pipedrive, zoho crm,, zapier etc.

3. Capture

If you are prospecting through LinkedIn and finding it hard to gather all the data,

Don’t worry! Capture is at your rescue.

Capture has its own chrome extension.

Once you have identified the lead,

You can capture it through Capture and it will perform all the research for you.

Capture provides you with 10 free credits per month.

Load as much data as you can into Capture and then export it through ms-excel.

Capture integrates with salesforce, ms-dynamics, eloqua and a lot more.

4. LeadMine

LeadMine claims to give you the prospects email addresses with 95% accuracy.

They have database of over 200 million contacts.

Currently serving over 1,000 clients worldwide.

You can look up the leads, research their information,

And export it to CSV file for easy access.

LeadMine has their own chrome extension.

Qualifying Leads


You have the access to the data,

But what if the email address is incorrect?

How will you reach out to the leads?

That’s where comes into picture.

You can enter email address into the search bar,

and it will display the results either in red or in green,

Which indicates whether the email address is correct or incorrect.

Voila! It’s totally FREE.

2. FindThat.Email

FindThat has the highest accuracy and delivery rate,

providing over 90% email addresses that has been searched for.

FindThat has its own chrome extension and API access.

It integrates with Mailchimp, Salesforce, Pipedrive and Zoho CRM.

FindThat comes with multiple plan such as finding email, verifying existing email and custom plans.

3. VoilaNorbet

Struggling to find the email address of a specific person in an organization?

VoilaNorbet makes it easy for us.

VoilaNorbert is suitable for targeted outbound prospecting.

It provides us with 50 free leads on Signup.

You can search specifically through single email addresses, bulk uploads or API search.

VoilaNorbert integrates with Hubspot, Salesforce, Pipedrive, Drip and a lot more


1. Zoom

Well, It can be a great idea to interact personally

as it increases the chance of conversion.

But who needs to fly out to a consumer

when you can interact directly through your screen?

Zoom gives you the access to host upto 100 participants on a video conferencing for FREE.

Unlimited 1 on 1 meeting and unlimited meetings.

It can be a great time and money saver for small businesses.

2. takes online meetings to another level with its mobile app,

Participants can join the meeting through’s app while on the road.

It allows you to swap the presenters. has multiple features under its FREE plan

and costs as less as $20 per month per user.

3. GoToMeeting

GoToMeeting allows anyone to join the meeting for FREE

And has a trial period of 14 days,

after that costs as low as $19 per month.

You can host toll free conferencing through GoToMeeting.


1. CharlieApp

We all have been there where we need the information

at our fingertips before the sales call,

Forget about playbooks and scripts,

CharlieApp provides you with all the useful information about your contact

before the call through its automatic AI backed research.

It doesn’t just provides information,

It also provides a insightful full page briefing about the contact

Ahead of the meeting directly in your inbox.

CharlieApp syncs with your gmail calendar and inbox.

2. FullContact

FullContact proves to be a great tool for Gmail.

You can view all the information about your prospect,

Such as profile picture, contact details, job titles etc

Without leaving your inbox.

It also notifies you if the contact is nearby your location,

and you can send calendar invites also.

3. CrystalKnows

Ever wondered about a tool which can give you hints about your prospects liking?

CrystalKnows does exactly the same.

They analyze consumer profiles and suggest phrases

which will attract them while communicating.

It acts like a personal coach in your prospecting journey,

Especially if it’s a million dollar opportunity

And you don’t want to leave any stoned unturned to win the deal.

4. ClaraLabs

While AI is on its expedition of dominating the world,

ClaraLabs has implemented it into sales co-ordination.

It charges a bomb ($99 per month),

but Clara is worth the money for the stress of follow up

Which she takes care of.

You can CC clara in your follow up email

and from there on she will do the follow up for you.

Clara just takes 1 hour to handle all your requests.


1. Trello

Trello is currently the best app used by teams to manage their projects.

It comes with benefits such as custom lists, cards and boards for individual tasks.

You can craft your project roadmaps,

Trello can be used my multiple teams at once

such as marketing, design, development etc

Not only professional teams but you can also manage

your personal tasks through Trello.

2. Wrike

Create Custom Workflows through Wrike.

It helps you to analyze the results at one go.

Wrike can be used with Gmail too.

Wrike provides you with a quick analysis and visibility at each of project

It is FREE upto 5 users and per month cost is as low as $9.80.

3. Jira

Mostly used by development teams,

Jira comes with host of features such as Scrum boards for focused delivery,

Kankan boards for next possible tasks

Reports for detailed analysis and a lot more.

Jira also has its own service desk software

for escalating and resolving issues.

4. Asana

Asana functions in the same way as Trello.

Founded by Facebook’s Dustin Moskovitz,

Asana can integrate with Slack, Salesforce, Dropbox, Google drive and 100+ apps.

You can also turn common processes into templates through Asana

It is extremely challenging to win a deal quickly but through these tools you will not have to rely on manual processes and work flows.

If this article has been helpful towards automating your sales processes do like, share and let me know your feedback in the comment section.

If you are aware of any such tool which is not in this list do let me know in the comment section.



Ashana Jha

Goal Digger |Marketer at Airmeet| SaaS Marketing | Podcast Producer | Avid Reader | Backpacker |