Keeping up with these 6 trends will transform your marketing strategy in 2020

This is what will matter in 2020

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Two things to note here are: usability and relevance. With growing mobile usage, the attention span of the user is also lessening; according to a Microsoft study, the average human attention span is only 8 seconds.

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Campaign analysis and tracking will help you craft more personalized messages while implementing cross-channel marketing.

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NLP (Natural Language Processing) and AI (Artificial Intelligence) are teaming up to reduce the hassle of having a human to receive customer calls.

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Keeping the data-privacy norms in mind, overdoing personalization might land the marketers in trouble

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AI will also help devise better user engagement strategies by identifying repeat behaviors as well as the context of the user action.

Tailor-made content, consistent cross-channel engagement, and dispute-resolution in real-time will come to the rescue.

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Ashana Jha

Goal Digger |Marketer at Airmeet| SaaS Marketing | Podcast Producer | Avid Reader | Backpacker |