THE RETENTION PLAYBOOK

The New Rules Of Retaining Users In The Pandemic

5 points that explain why user retention should play the central role in your marketing strategy

The overall demand for goods dipped by 30% in China with the ongoing COVID-19 crisis

Do not assume that they already know all the features of your product, you need to handhold them at first.

You have acquired a significant understanding of the customer since they last visited you, and now is the time to put that data into action.

80% of consumers are more likely to make a purchase when brands offer personalized experiences

On average, a one-star increase on Yelp leads to a 5 to 9% increase in a business’s revenue. At the same time, a single negative review can cost a business about 30 customers.

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

— Beth Comstock, Former CMO & Vice Chair, GE

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Ashana Jha

Goal Digger |Marketer at Airmeet| SaaS Marketing | Podcast Producer | Avid Reader | Backpacker |